Crowdsourcing

- outsourcing, which means to search information or skills out of your company

- crowd, which means here every Internet users.

Actually, it means that with all the possibilities currently given by Internet and the easily downloadable softwares, everyone is a specialist. Whatever you're looking for, you will find it cheaper on the Internet.

The most famous example of crowdsourcing is this woman, Claudia Menasche, who wanted to raise a stand about bird flu and needed photos. She asked a professional photographer who asked her 600$ for only three photos when she found that on istockphoto she could have each photo for 1$ only.

=> Professionals will have to adapt to this new competition.